Digital Strategies

How OTT is Changing the Way Brands Reach Buyers

Video consumption just won't stop. eMarketer projects by 2024, there will be 115.1 million CTV households in the U.S and video is just...

Bring Your Business to Life with Amazon Audio Ads

What are Audio Ads? Amazon audio ads are non-skippable, 10-to-30-second ads that play for listeners across first-party and third-party...

Google Continuous Scroll – Goodbye Infinite Pages

Google has officially ended its old system of having an (almost) endless amount of search result pages, represented by infinite "Os." No...

It’s 2023 and Google Ads are Changing

If you rang in your New Year with a flute of champagne and twinge of dread about shifting your Google Ads campaign, fear not. You are not...

Changes to Google’s Third-Party Cookie Policy Are Coming — Are You Ready for Them?

Google might continue to push back the date of its third-party cookie policy phaseout, but make no mistake — that day will come in the...

The Connected TV Advertising Market Is Booming — Are You Ready to Take Advantage of It?

To get in front of a wider audience and make the most of your marketing campaigns, it's time to take advantage of Connected TV Advertising

Improving Your Conversion Rate Is Crucial to Meeting Your Business Goals — Here's How to Do It

By now, you know the importance of search engine optimization (SEO) and probably are doing all you can to improve your company's online...

What Is Cross-Platform Marketing and Why Does It Work?

Diversification is a must when it comes to creating a winning advertising campaign. A diverse cross-platform marketing strategy is...

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Yes, Negative Reviews Can Impact Your Business But You Can Overcome

Having negative reviews about your business or your products and services will immediately turn consumers away. It’s really that simple....