All marketing needs boil down to four main root problems...
My Business Needs To:
1) Get Noticed
2) Be Found
The Get Noticed need is for businesses that are newer, just entering the market, have recently re-branded, or their immediate community just doesn't seem to know their name just yet. By utilizing a strategic-broad approach, your message will be able to reach a larger targeted audience- an audience that needs to get to know you.
A Get Noticed campaign needs to reach audiences across ALL devices and channels. If you could speak to your audience- no matter where they are: When they turn on their radio, when they watch a YouTube video, when they listen to a podcast, when they log into Facebook/Instagram, when they watch their favorite TV show.....
THEY. SEE. YOU.